If you are looking to monetize your brand and gain a competitive advantage without investing in product development, white label health products could be the solution for you. White label products are made by a third party and sold by a buyer using their own branding and logo. They are available for purchase through a variety of online outlets. Popular white label products include stainless steel water bottles, phone accessories, t-shirts, and workout merch. Fitness influencers often monetize their personal brands by selling custom workout merch through this method.
White labeling is also used in the telemedicine industry. Rather than building a telemedicine platform from the ground up, many medical practices turn to companies that specialize in delivering telemedicine solutions. These firms have the technology, security, and experience to provide a high-quality patient portal that will be a seamless extension of your healthcare practice. This allows you to focus on what matters most, your patients.
For example, a physician may want to offer a wellness program to their patients. They may choose to enlist the help of a software company that can develop a custom-branded wellness app and website. The branded product will look like it came directly from the physician’s office and will allow patients to securely access their appointment, provider, and wellness information. This can be done much faster and at a fraction of the cost of developing a bespoke solution in-house.
Other health-related products that are white labeled include nutritional supplements. These are a great way for doctors to promote their own brand and can be produced at lower costs than developing and manufacturing their own line of supplements.
White label is also a popular option for manufacturers of electronics. A firm with a strong engineering team can work with a company that has a brand name and audience in the consumer market to create a device with a unique set of features. This can get a product to market much more quickly than starting from scratch and can be more profitable as well.
Other retail products that are white labeled include clothing and household goods. Stores like Target (up&up) and Costco have their own line of store brands that customers can buy at a reduced price. This gives them an advantage in a highly competitive industry and helps to build loyalty among customers.