The probiotics sector has grown rapidly in recent years, fueled by a growing awareness of the importance of these “friendly bacteria” to human health. These microbes can help to boost the immune system, regulate the digestive tract, and provide a host of other benefits.
However, it is important to note that not all probiotic supplements are created equal, and the specific properties and mode of action of a particular strain vary widely. For this reason, it is critical to choose a reputable probiotics wholesaler when shopping for these products.
To ensure that the consumer is receiving high-quality probiotics, it is essential to choose a product from a company that has undergone thorough testing and certification. The most reputable companies are those that are members of the International Scientific Association for Probiotics and Prebiotics (ISAPP), an independent nonprofit collaboration of scientists devoted to advancing scientific excellence in probiotics and prebiotics.
Probiotics are a type of functional food that are packed with living bacteria to support digestion and the body’s natural functions. These foods can be found in a variety of different forms, including capsules, tablets, and powders.
In the past, most probiotics have been used to aid in the treatment of gastrointestinal issues, such as irritable bowel syndrome, IBS, and diarrhea. But recent research has shown that the microbes can also play an important role in supporting healthy skin, preventing weight loss, and increasing mental well-being.
While the popularity of probiotics is growing globally, there are some challenges that have emerged in this market. For instance, it can be challenging to get regulatory approval for claims based on the science of probiotics. And many researchers are working with little funding to conduct their studies.
The dietary trends that are driving demand for probiotics include a shift towards plant-based diets, an increase in the prevalence of chronic diseases, and a desire to live a healthier lifestyle. Moreover, many consumers are increasingly willing to pay for products with a perceived nutritional benefit. As a result, demand for health functional foods is expected to grow significantly in the future.
Red ginseng and probiotics are currently the top two bestselling health functional foods in Korea, according to Cell Biotech. These two products have a higher profit margin than vitamins and minerals. Furthermore, the sales of red ginseng and probiotics are expected to outpace vitamin and mineral products in 2021.
In addition to human probiotics, there is a strong interest in animal probiotics for livestock and pets. This is mainly driven by the growing population and thriving economies, and the increasing emphasis on a healthy lifestyle. Additionally, the feed industry is driving growth of this market due to high meat consumption. Hence, the probiotics market is expected to grow rapidly in the coming years.