Own label health products are a popular way for retailers to establish their brand, boost profits and increase customer loyalty. Retailers can benefit from private labelling as it allows them to expand their product catalogue without the need for in-house manufacturing. However, launching own label health products is not without its risks. Retailers need to ensure they select a reputable OEM manufacturer, conduct market research and plan their private label health product range carefully. Typically, own label health products include supplements, drinks and powders. Supplements generally contain vitamins, minerals and herbs that are designed to address a specific health concern or improve overall wellness.