Private Label and White Label Health Products

Private label and white label health products have exploded in popularity in recent years, thanks to shoppers who are looking for better value. No longer dismissed as generics to be avoided, these branded items are often just as high-quality and cost-effective as more widely known brands.

In fact, they may even have more appeal, as consumers are often attracted to unique packaging and branding that is not available with more well-known names. This makes it easier to establish a strong brand identity and build loyalty with consumers.

If you’re in the business of selling health-related products, white labeling is a great option to consider. Essentially, you’ll buy a generic product from a manufacturer and have it repackaged with your own logo, branding and label design. Using this approach allows you to expand your product line without the expense of having to develop your own product.

For example, some retailers that lack warehousing space or prefer to avoid the overhead associated with shipping bulky goods order a generic type of medication from a wholesaler. The retailer then applies their own branding to the product, which is then shipped directly to the customer. This is also known as dropshipping.

Cosmetic niches are another area where white labeling is particularly popular. In particular, CBD-infused cosmetics have gained popularity due to their alleged health benefits. These can be easily sourced and made into a bespoke range of beauty products to attract new customers and grow your business.

White-label telehealth software is a great way for healthcare providers to connect with patients and offer quality virtual care. Itexus offers a HIPAA-compliant white-label telehealth platform for both web and mobile devices, and can be customized to fit your company’s needs.

Another popular option is to use a telehealth solution that can be integrated with an EMR, practice management system, and remote patient monitoring tools. DrCare247 is one such all-in-one telehealth solution that helps to improve patient engagement and stabilize healthcare costs by automating mundane manual tasks.