Probiotics are living microorganisms that provide health benefits to consumers. These organisms can be found in foods such as yogurt, kimchi, kefir, miso soup and sauerkraut. The global probiotics market is growing due to increasing demand for fermented foods and dietary supplements and rising awareness about the benefits of probiotics. The global probiotics industry is expected to grow at a CAGR of 8.1% from 2022 to 2027, reaching an estimated value of $85.4 billion.
However, limited consumer knowledge is threatening to restrain the development of probiotics markets, according to a Frost and Sullivan report. Nevertheless, sales of these healthy ingredients are expected to triple in the next six years.
A dietary supplement label that says a product contains probiotics usually lists the total weight of the microorganisms. Many labels also list the number of colony forming units (CFUs), which indicates how many microorganisms are in one serving. While a higher CFU count may seem more appealing, it is not necessarily indicative of a product’s quality or health benefits. In fact, a product’s health effects may depend more on the specific microorganisms than the overall population of bacteria in a given supplement.
Several factors are driving the growth of the probiotics market, including an increase in health-conscious consumers, the aging population and rising incidence of gut-related disorders. Additionally, high meat consumption across the globe is fueling the feed probiotics industry.
The most popular probiotic strains are Lactobacillus, Bifidobacterium and lactic acid bacteria (LAB). LAB have proven to be highly effective in treating acute infectious diarrhea. Moreover, these strains can help reduce diarrhea in infants and children by shortening bouts of the condition to one day.
Other probiotics that are increasingly gaining popularity in the market include Saccharomyces boulardii, L-Glutamine and prebiotics. Saccharomyces boulardii is a yeast that can help treat travellers’ diarrhea and other digestive problems, such as gastric upsets and constipation. L-Glutamine helps maintain and restore intestinal permeability. Prebiotics are non-digestive carbohydrates that feed the probiotics in the digestive tract.
A probiotics wholesaler should focus on delivering superior quality products to meet the growing demands of consumers, according to the Frost and Sullivan report. This includes establishing credibility through independent scientific studies, which can boost product sales and enhance customer confidence in the brand.
Besides probiotics, the wholesaler should offer other food grade raw materials such as vitamins and minerals. It is also important that they offer customized solutions to meet specific client needs, such as fortified ingredients.
The probiotics wholesaler should have an extensive network of clients and suppliers and offer competitive pricing, as well as flexible delivery and payment options. Moreover, the wholesaler should be involved in sustainability approach and able to offer high technical value. They should also make sure that their products are safe to use. Finally, the probiotics wholesaler should always offer excellent customer service. This will help them stand out from their competitors and ensure the long-term success of their business. This is because customers are more likely to buy a brand that has been trusted.