White label health products are a way to gain exposure to the supplement industry without having to start from scratch. The advantage of white-label supplements is that they are usually much cheaper than their name-brand counterparts, and they often come with the same quality. They can also help you get a foothold in the market faster and attract more consumers.
The term white-label is often confused with private-label, but the two are actually quite different. In general, a white-label product is a generic product that has been mass manufactured and then customized slightly (brand name or logo added), while private-label products are branded exclusively with a single retailer.
When you think of white-label products, you probably envision something like Target’s up&up brand or Costco’s Kirkland brand. These are popular examples of retailers using this type of product line to build brand loyalty and drive business.
Another example of a store-brand option is the 365 Everyday Value line at Whole Foods Market. These items have the store’s own branding on them, and they are commonly sold at a lower price than their name-brand equivalents.
Some of the most popular white-label products in the wellness industry are body trimmers, low-fat yogurt and cheeses, and fresh and frozen fruits and vegetables. These products are marketed to people who want to lose weight and improve their overall health.
Aside from these store-brand options, there are several other types of products that can be branded with your own company’s logo and name. These include nutritional supplements, personal care items, and even electronics.
Many integrative doctors avoid creating their own supplement brand, but the fact is that creating and distributing your own private-label supplements can be a great way to increase your brand awareness and grow your practice. Providing high-quality, custom-branded products for your patients will strengthen their trust in you and boost referrals.
If you’re an integrative practitioner, the first step in getting started with private-label supplements is finding a supplier. You’ll need to find a supplier that can provide the supplements you want, and that can ensure they are legally compliant.
Once you’ve found a provider, it’s important to communicate clearly with them. This will help them create a seamless process for you as you start to build your brand and launch new products.
You’ll also need to discuss what packaging you’d like for your products and how you plan to package them. If you’re shipping internationally, be sure to let your provider know where you want your products shipped to and how they’ll need to ship them.
For most white-label health products, you can source them in stock containers or packaging that is ready to use. If you’d like to customize the packaging or labels, that can be done for a larger minimum under HimPharm’s private-label or contract-manufacturing services.
HimPharm’s white-label service is characterized by quick turnaround times, small minimums (low MOQs), and a wide range of products that you can customize with your own logo, label design, and retail prices.