Selling supplements online is a great way to make extra money or even start a full-fledged business. But, it isn’t for the faint of heart. There are a lot of low-quality supplements making a killing in the market and it’s important for new sellers to differentiate themselves from these products and set themselves apart. It’s also important to understand the regulations around dietary supplement sales before starting a venture of this nature.
Selling on Amazon
While it isn’t the only way to sell supplements, many new supplement entrepreneurs start with a listing on Amazon. This is due to the wide consumer reach and benefits of being part of the trusted Amazon brand. However, it’s important to keep in mind that selling supplements on Amazon is not for everyone. It is more competitive than other e-commerce platforms, and the competition can be brutal.
In order to succeed on Amazon, you need a good understanding of the supplements market and how to get your products noticed. It’s essential to use tools such as Jungle Scout and Google Trends to zero in on growing trends. Additionally, you need to know what ingredients are in high demand and which ones will give you the most return on your investment.
Using social media
Facebook is one of the best ways to spread the word about your supplements. But it’s important to create engaging content, and to be consistent. Posting on a daily basis and responding to comments and questions is crucial. Creating half a minute videos that explain the benefits of your product is another way to gain attention.
The key to selling online is establishing your reputation and building trust. It’s important to build a community of fans and followers. Leverage the influence of celebrities and other popular figures to help you sell your supplements. It’s also a good idea to partner up with local gyms and weight loss clinics to promote your supplements.
In addition to selling your own supplements, you can also become a distributor for a larger nutritional supplement company and earn a commission on each sale. This can be a great option for those who are just starting out because it requires little to no start-up costs. It’s important to note that, no matter which channel you choose to sell on, it is essential to comply with the FDA’s dietary supplement labeling requirements. This includes printing the product name, cost and ingredients on the packaging in a clear and conspicuous manner. Additionally, you must ensure that the supplements are manufactured in compliance with the GMP guidelines issued by the FDA. This is especially important if your supplements are ingested orally. Be sure to select a contract manufacturer that can prove they meet these standards. This is important to prevent any potential health issues down the road. A good supplement supplier will always comply with these guidelines. They’ll also be able to provide a Certificate of Analysis (COA) for every batch they produce, which you can share with your customers.