The supplements industry is booming with people seeking ways to keep fit and healthy. This trend, coupled with the e-commerce boom, has given rise to a lot of opportunities for small businesses. If you have the right product and can market it well, you can make a good amount of money selling dietary supplements.
The costs associated with starting a business are typically minimal for small operations. You will need to pay for packaging supplies, credit card processing fees and website hosting, but other than these expenses the initial investment is relatively low. As long as you have a good understanding of the supplements industry and are able to negotiate a reasonable price with your supplier, you can easily get started.
You can sell your own supplements directly through your website or create an online storefront. This option allows you to build a brand and establish yourself as an expert in the field. It also gives you control over the pricing and distribution of your products. In addition, you can promote your website through paid search and social media advertising to maximize sales.
Another way to make money selling dietary supplements is to become an affiliate for a direct-marketing supplement company. This involves promoting a specific brand and earning commission on each sale. This is a popular option because it can be very profitable and requires little to no startup cost. However, this method can be risky if you are not careful. MLMs often attract overenthusiastic sales reps that may make false claims about the health benefits of a product or behave unprofessionally when someone does not buy.
There is a third option for those looking to make money selling dietary supplements, and that is by becoming a private label supplement manufacturer. This involves placing your own logo and branding on existing high-quality supplements, which can then be sold through eCommerce platforms or to patients within your practice. This type of business can be very lucrative, especially if you are a doctor, naturopath, chiropractor, registered dietitian or health coach who recommends supplements to your clients.
When it comes to selling dietary supplements, it is important to understand your customers and the market you are trying to reach. This will help you decide whether you should opt for a marketplace like Amazon or try to establish your own brand website. Other options for marketing your supplements include ad campaigns, social media promotion and collaborations with fitness companies or weight loss clinics.
Before you can begin selling dietary supplements on Amazon, you will need to apply for ungating. This means that you will need to provide an invoice from your supplier that contains the name and address exactly as it appears on your Amazon seller account. You will also need to provide pictures of the supplement’s packaging from all 6 sides, including front, back, left side, right side and top. The ungating process can take up to 180 days, so it’s important to plan ahead if you are interested in this option.